ABOUT BIA

In Greek mythology 'BIA' is the personification of force and strength. She is often depicted as a fierce and powerful figure, representing the raw power that exists within us all. 

As two sisters with differing lifestyles, we understand that to be a woman is to be strong - no matter how this may look to you. 

Our vision is to create a brand that celebrates all women, highlighting the idea of the ‘everyday woman’ no matter what walk of life they are in, can embrace their power and strength whilst feeling confident and comfortable in there bodies.